The power of the Internet.
The power of the Internet. In 2009 I owned a Home Brew Store in San Antonio, TX called Home Brew Fetish. I chose the name to get both brew and fetish when people used those search terms on Google. While I had the store me and my younger son continually increased the store Internet presence. Apparently it finally worked as I googled Home Brew Fetish today, because I could not remember the street the store was on, and the name is on 100 pages of search terms. Granted some brewery stole part of the name, which the name is no longer "mine" because I did not pay licensing fees when they came time to renew. Anyway, that is all, continue with your normal business.